What is social marketing?

       ​Social marketing uses the same marketing principles used to sell products, but it sells ideas, attitudes, and behaviors.
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      Social marketing has evolved from a simple public service announcement such as "Seatbelts Save Lives" or "Just Say No" into a more sophisticated, multi-strategy approach.

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How does social marketing work?

     Social marketing seeks to influence social behaviors and benefit a target audience. Research and evaluation are the cornerstones of the social marketing process.

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What role does social marketing play in MCYAF's promotions?

MCYAF uses social marketing to:

• Educate parents and the community about the risks and harm of underage drinking and communicate those risks to youth