What is social marketing?
Social marketing uses the same marketing principles used to sell products, but it sells ideas, attitudes, and behaviors.
Social marketing has evolved from a simple public service announcement such as "Seatbelts Save Lives" or "Just Say No" into a more sophisticated, multi-strategy approach.
What role does social marketing play in MCYAF's promotions?
MCYAF uses social marketing to:
- Educate parents and the community about the risks and harm of underage drinking and communicate those risks to youth